The cost-per-click (CPC)-what you pay if a user engages with you-can be $6 or higher. The not-so-good thing is that LinkedIn advertising can be expensive. That means more conversions-which is a good thing. If they want your content or a demo, it's one click, rather than a trip off-site. The effect is less friction for the prospect. With LinkedIn Lead Gen Forms, they see a pre-filled form right in their feed. In traditional native ads, a user heads to a landing page after clicking a call-to-action. Here's how to customize notifications, add leads to your marketing stack, and stay organized with our automatic workflows. Once you've set up your Linked In Lead Gen Forms, amplify the impact of your forms with Zapier.
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